The move by Cruz Azul to share the Estadio Olímpico Universitario with their rivals, Pumas UNAM, for the Clausura 2025 tournament initially sparked controversy among fans. Many questioned the decision, especially given the strong rivalry between the two clubs. However, recent reports suggest that the move may have been a shrewd business decision, benefiting Cruz Azul both financially and on the field.
While the team initially faced backlash from some Pumas fans and the adjustment period wasn’t without its challenges, the financial gains have been significant. According to reports from Mediotiempo, Cruz Azul has already earned over 9.2 million pesos (approximately $395,000 USD) from seven home games at the stadium, exceeding the rental cost. This revenue is primarily driven by ticket sales, with an average attendance exceeding expectations and strong ticket prices.
Furthermore, the on-field performance has been surprisingly positive. In their first six games at the Estadio Olímpico Universitario, Cruz Azul boasts an undefeated record of three wins and three draws. The stadium’s unique atmosphere, often proving challenging for visiting teams, seems to have worked in Cruz Azul’s favor.
The decision to leave their previous home stadium, the Estadio de la Ciudad de los Deportes, stemmed from disagreements with the owners, particularly concerning issues during the Apertura 2024 playoffs. Adding to the situation, former coach Martín Anselmi advocated for a centrally located stadium in Mexico City to reduce player fatigue. This led the Cruz Azul board to negotiate a deal with Pumas to use their stadium.
Despite initial concerns about lower attendance and the lack of the emotional connection fostered at their former home, the financial success of the move is undeniable. With one home game remaining, Cruz Azul is already showing a substantial profit after covering rental costs. The upcoming match against León, featuring the star player James Rodríguez, is expected to further boost attendance and revenue.
In conclusion, despite the initial controversy and concerns, the evidence suggests that Cruz Azul’s decision to temporarily relocate to the Estadio Olímpico Universitario has been a successful one, demonstrating that sometimes, calculated risks can yield significant rewards.
