The fairways are calling, and a new generation is answering. According to the National Golf Foundation, a remarkable surge in young golfers is underway. In 2024, a whopping 3.7 million young people aged 6 to 17 teed off on courses across the nation – a nearly 50% increase compared to just five years prior. This exciting trend signals a revitalization of the sport, and efforts are underway to ensure this momentum continues.
Leading the charge is golfing legend Annika Sörenstam, who’s teamed up with Bank of America on a fantastic initiative called “Golf With Us.” This program aims to make golf more accessible and affordable for young players. By offering yearly memberships for a remarkably low price (five dollars or less!), it opens the doors of thousands of courses to kids who might not otherwise have the opportunity to experience the game.
Sörenstam’s passion for this project is evident in her words: “This initiative is close to my heart because it’s a way to help grow the game of golf, and we’re gonna do that by giving young kids the opportunity to make golf more affordable.” Her vision extends beyond just the scorecard, emphasizing the invaluable life lessons golf teaches. She highlights the importance of patience, discipline, focus, and determination – skills honed on the course and applicable to all aspects of life.
Beyond the immediate thrill of the game, “Golf With Us” offers a pathway to personal growth and development. The initiative is a testament to the enduring appeal of golf, its potential as a character-building activity, and the commitment to making it available to all. Learn more about “Golf With Us” and how you can participate at bofa.com/golfwithus. The future of golf is looking bright, and it’s a future that’s welcoming a new generation of players with open arms.
