Apple’s highly anticipated AI-powered Siri upgrade, initially slated for release earlier this year, has been delayed. This isn’t just a minor setback; according to Apple’s SVP of software, Craig Federighi, the initial version simply wasn’t good enough to meet Apple’s rigorous quality standards.
In a recent interview, Federighi revealed that while early results were promising, the AI’s reliability fell short of expectations. He emphasized that Apple’s commitment to delivering a flawless user experience led to the decision to postpone the launch. The message was echoed by Greg Joswiak, Apple’s SVP of worldwide marketing, who stated unequivocally that releasing a subpar product would have been far more disappointing to customers than a delay.
The delay, initially announced in March, has now been clarified to mean a full year pushback, with the upgraded Siri expected sometime in 2026. This lengthy delay highlights the significant challenges involved in creating truly reliable AI-powered features, even for a tech giant with Apple’s resources. Federighi acknowledged the difficulty, stating that no company has yet perfected reliable AI automation on devices.
This candid admission underscores the complexities of integrating AI seamlessly into existing systems. While Apple aimed to be a leader in this space, they prioritized quality over a rushed release. This decision, while disappointing for some users eager for the update, showcases Apple’s unwavering commitment to delivering products that meet their high standards.
The delay also reinforces the ongoing challenges in the field of AI development. It serves as a reminder that even for well-resourced companies, reliable AI integration is a complex and time-consuming process. The future of Siri’s AI capabilities remains uncertain, but Apple’s commitment to quality suggests that the eventual upgrade will be worth the wait.
The comments made by Federighi and Joswiak have appeared in several interviews, including a conversation with _The Wall Street Journal’s_ Joanna Stern, as well as interviews with YouTuber iJustine, and _Tom’s Guide’s_ Mark Spoonauer and _TechRadar’s_ Lance Ulanoff. These interviews further reinforce Apple’s message about the importance of delivering a polished product over a rushed launch.
