During the isolating days of the 2020 coronavirus lockdowns, filmmaker Armen Adamjan found himself craving creative expression. What started as a simple video about regrowing green onions from their roots quickly blossomed into a multi-million follower empire on social media. His platform, known as “Creative Explained,” now boasts nearly 10 million Instagram followers, 7 million on TikTok, and 4 million on YouTube.
Adamjan’s content focuses on practical life hacks, tips, and tricks designed to simplify daily life and reduce waste. His unique approach, combining his filmmaking expertise with a passion for DIY projects and sustainable living, resonated deeply with viewers. A single video showcasing the surprisingly simple act of regrowing green onions garnered an astonishing 117,000 views overnight—a clear indication that he’d stumbled upon something truly special.
The key to his success? Authentic enthusiasm. Adamjan’s genuine excitement for his discoveries is infectious, making his videos engaging and relatable. He explains complex processes in a clear, creative manner, appealing to a broad audience spanning generations. Grandparents share his videos with grandchildren, and children share them with parents, creating a multi-generational connection through shared learning and simple, satisfying projects.
The positive feedback he receives is incredibly rewarding. Adamjan highlights the gratitude expressed by parents whose children are inspired to engage in his suggested experiments, gardening projects, and DIY endeavors. He attributes much of his success to his focus on positive content, intentionally avoiding the negativity that often permeates social media. He believes in staying true to his passion and focusing on what he can control: creating engaging and helpful content.
Adamjan’s story is a testament to the power of creativity, perseverance, and a genuine desire to connect with others. It’s a reminder that even the simplest of ideas, executed with passion and a touch of ingenuity, can lead to extraordinary results. Catch Armen on Fox & Friends Monday at 6:50 AM ET for a more in-depth discussion of his journey.
