Convenience stores are already known for their 24/7 access to everyday essentials, from milk to condoms. Now, another crucial item is joining the ranks: the morning-after pill. This significant shift in accessibility is thanks to Cadence, a company dedicated to making contraception more readily available to women.
Cadence has been strategically placing its ‘Morning After Pill’ brand in gas stations, convenience stores, and delis across the country. Starting with Texas in March 2024, the initiative has expanded to approximately 11,000 locations in 48 states. This widespread distribution aims to make emergency contraception as easily accessible as condoms, which are already commonly stocked in these locations.
This move comes at a time when access to reproductive healthcare is under increasing scrutiny and challenge. In several states, restrictive legislation has limited access to various forms of contraception, including emergency contraception. The impact of state-level abortion bans has also played a role, with the closure of some abortion providers who also offered birth control services.
Cadence’s senior vice president of commercial operations, Kate Voyten, highlights the disparity between the accessibility of male contraceptives and the lack of readily available options for women. She emphasizes the company’s mission to empower women by providing convenient access to essential reproductive healthcare.
The morning-after pill, containing levonorgestrel, is a safe and effective method of emergency contraception when used within 72 hours of unprotected sex. It works by delaying ovulation and does not induce abortion or harm an already implanted embryo. While some women may experience mild side effects, the FDA recognizes its safety and efficacy.
The increased accessibility of emergency contraception is particularly important given that many women are unaware of its over-the-counter availability. A KFF poll revealed that half of women in states with abortion bans incorrectly believe emergency contraception is illegal. Increased visibility in convenient locations like 7-Eleven and Circle K could significantly improve access and reduce misinformation.
However, cost remains a barrier for some. While Cadence’s product is priced competitively at around $25, other brands can cost upwards of $50. This disparity highlights the need for affordable options for all women, regardless of financial status.
Even with over-the-counter availability, access challenges remain. Pharmacists often keep emergency contraception behind the counter or in lockboxes, creating additional hurdles, especially for young people seeking confidentiality. The extended hours and accessibility of convenience stores offer a solution to these barriers, particularly in rural areas where pharmacies may be scarce or have limited hours.
Dr. Amanda Bryson, a pediatrician and adolescent medicine specialist, emphasizes the importance of removing stigma and making birth control readily available. She highlights the difficulties faced by patients even with insurance, access to information, and transportation; illustrating the need for improved accessibility. Cadence aims to expand its reach further, exploring avenues such as college campuses and vending machines.
While some retailers may initially express reservations, the demand for emergency contraception often outweighs these concerns. The rising availability of the morning-after pill in convenience stores represents a significant step towards broader access to reproductive healthcare and empowerment for women.
