Meghan Markle recently opened up about the evolution of her lifestyle brand, revealing a surprising original name and the reasons behind its transformation. Initially conceived as ‘American Riviera Orchard,’ the Duchess of Sussex now reflects on this choice, admitting it felt somewhat unwieldy and ultimately didn’t quite capture the essence of her vision.
The 43-year-old shared her candid thoughts, describing the original name as a ‘word salad,’ a playful yet insightful description highlighting the disconnect between the ambitious concept and the somewhat clumsy moniker. She acknowledged that the name lacked the simple elegance and inherent connection she desired, ultimately feeling it didn’t resonate with the brand’s overall aesthetic or intended message.
The shift to ‘As Ever’ represents a deliberate move towards a cleaner, more refined identity. This change suggests a focus on timeless elegance and consistent quality, aligning with the brand’s overarching philosophy. The new name is concise, memorable, and easily understood, offering a direct and impactful representation of the brand’s values.
Markle’s willingness to share this behind-the-scenes glimpse into her entrepreneurial journey highlights her authenticity and commitment to building a brand that truly reflects her personal style and aspirations. This honest reflection underscores the iterative nature of brand building and the importance of adapting and refining one’s vision along the way. The journey from ‘American Riviera Orchard’ to ‘As Ever’ is a testament to the ongoing evolution and refinement of a brand seeking to establish a lasting presence in the market.
The story serves as a valuable reminder that even the most meticulously planned ventures may require adjustments to achieve their full potential. It’s a lesson in embracing change, adapting to feedback, and ultimately creating a brand that feels authentic and resonates strongly with its intended audience. This transparency from Meghan Markle only adds to the intrigue and anticipation surrounding her evolving brand.
